Storytelling
Storytelling is used in organisations as a communication tool to share knowledge with inspiration. The language used is authentic (experience, not fact oriented); it is the narrative form that most people find interesting and attractive.
Storytelling has of course existed for thousands of years as a means of exchanging information and generating understanding. However, as a deliberate tool for sharing knowledge within organisations it is quite recent but growing very rapidly, to the extent that it is becoming a favoured technique among an increasing number of management consultants.
How to go about it (as a storyteller)?
- Be clear about the key message you want to convey with a story.
- Build your story on an own experience. Note key-words, from the beginning to the dramatic evolution, the turning point and the happy (sad) end. What is the lesson learned?
- Tell your story starting from the beginning. Build an atmosphere of curiosity. Tell the surprising moment of your story with a dramatic voice. Observe your listeners.
- If indicated, relate your story to the topic discussed.
How to go about it (as a listener / interviewer)?
- Contribute to a good climate in the group. Show your interest. Give the storyteller an adequate reason to tell.
- Be a great audience. Listen closely, be receptive and fully comprehending.
- Don't resist the story. Hear it out and then come back with additional questions.
- Observe an implicit contract of trust. Only break when you feel the teller is not telling the truth.
Further information ...
